百年校庆杰出学者讲座第53期-Do Well, Say Good: Transforming Green Innovation into Financial Return through Tone Management做好事，说好话：通过语调管理将绿色创新转化为财务回报

主题：Do Well, Say Good: Transforming Green Innovation into Financial Return through Tone Management做好事，说好话：通过语调管理将绿色创新转化为财务回报

主讲人：美国伯明翰阿拉巴马大学商学院 盛仕斌教授

主持人：工商管理学院 王庆涛副教授

时间：5月22日15:00-17:00

地点：柳林校区诚正楼1122会议室

主办单位：工商管理学院 科研处

主讲人简介：

盛仕斌，美国伯明翰阿拉巴马大学商学院市场营销学教授。研究领域集中于营销战略，战略管理，创新创业，新兴经济体的制度环境等。他已经在市场营销和管理学的国际主流期刊上发表学术论文50多篇，其中UTD期刊5篇及其他FT50期刊多篇，包括Journal of Marketing、Journal of Operations Management、Journal of the Academy of Marketing Science、Journal of Business Ethics、International Journal of Research in Marketing、Industrial Marketing Management、British Journal of Management、Journal of Business Research 等。盛教授已多次获国际学术会议最佳论文奖。盛教授目前是多家国际学术期刊的编审委员会成员。

内容提要：

Although firms see green innovation as a way to deal with regulatory pressures while also meeting the needs of customers, little is known about how it impacts their performance. Further, the mechanisms and conditions that influence the relationship between green innovation and firm financial performance are also underexplored in the literature. Building on impression management theory, this study examines the mediating effect of media tone and manager tone on the relationship between green innovation and firms’ financial performance, as well as the moderated mediation effect of state ownership. Using a dataset consisting of 10,064 observations of 1,460 high-tech firms from China over a 20-year period (2000–2019), this study reveals that green innovation has the potential to improve firm financial performance through positive media and manager tone. In addition, state ownership negatively moderates the indirect effect of green innovation on firms’ financial performance through media tone and manager tone on firm performance. The findings of this study extend extant research of green innovation and offer important managerial implications.

尽管企业将绿色创新视为应对监管压力并满足客户需求的一种方式，但关于其如何影响企业绩效的了解却很有限。此外，文献中对于影响绿色创新与企业财务绩效关系的机制和条件的研究也很少。基于印象管理理论，本研究考察了媒体语调和管理者语调在绿色创新与企业财务绩效之间关系中的中介效应，以及国有产权的调节中介效应。利用包含中国1460家高科技企业在20年期间（2000-2019年）的10,064个观察样本的数据集，本研究揭示了绿色创新有可能通过积极的媒体和管理者语调来改善企业财务绩效。此外，国有产权对绿色创新通过媒体语调和管理者语调对企业财务绩效的间接效应起负向调节作用。本研究的结果扩展了现有的绿色创新研究，并提供了重要的管理启示。